Description
Truemeds is a leading e-pharmacy and telehealth platform dedicated to making essential medicines affordable and accessible across India. Using a proprietary algorithm, we help chronic patients reduce their monthly medical expenses by up to 51% by offering high-quality, affordable substitute medicines.
Challenges:
Truemeds faced intense competition in the online pharmacy space, with low visibility for non-branded keywords and limited app user engagement. Additionally, conversion rates and order values needed improvement.
Solutions:
We implemented a robust SEO & content strategy, targeting high-intent medical queries and improving keyword rankings. App store optimization (ASO) and UI/UX enhancements drove higher app engagement, while conversion rate optimization (CRO) boosted product purchases and average order value.
How We Worked
521% Growth in Organic Traffic (Apr 2023 – Aug 2024)
30% of Non-Branded Keywords Now Rank in the Top 5
15% of Premium Keywords Now Rank in the Top 1
App Downloads Increased by 15.7% in One Quarter
Daily Active Users Grew from 2.3K to 7.5K in One Quarter (App Store)
Monthly Active Users Increased from 87,132 to 127,992 (App Store)
Product Conversions Up by 22.7% in One Quarter (Website + App)
Average Order Value Increased from ₹814.75 to ₹121,000.42 in Four Months